What sells a building before it exists.
Guides on pricing, shot lists and process for developers, home builders and architects, and the handbook on light and atmosphere we use in the studio.
Atmosphere NotebookHandbookValue Study Tool45 references for atmospheric archvizWhat to send your rendering studio360° virtual tour or model home?Which renderings do you need to pre-sell?How much does architectural rendering cost?Hiring a rendering studio outside the US: what to checkSoonRenderings for build-to-rent: what helps lease-upSoon2D or 3D floor plans: which one sells?SoonReal estate animation: length, cost and what’s includedSoon
The books marked Soon are coming next.
How much does architectural rendering cost?Price ranges per image, what floor plans, tours and films cost, what pushes a quote up or down, and five questions that tell you whether a quote is fair.
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Which renderings do you need to pre-sell a development?The views that do the selling, by project type, and the order to produce them so the first images are ready when sales start.
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360° virtual tour or model home?What each one sells, what each one costs you in time, and why most builders end up using both.
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What to send your rendering studio, and what happens nextThe six things a studio needs to start, the order the work follows after that, and the three things that delay a project most.
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Atmosphere NotebookSeven atmospheres for architectural renderings, with a real image of each, what it sells to buyers and how we render it.
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Value Study ToolSee any render in grayscale and in 2 to 6 values, with a histogram and a reading of the contrast.
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45 references for atmospheric archvizPainting, photography, film, books and architecture, with Brazilian artists alongside the classics.
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Nordic fogNo sun, a white-gray sky, planes disappearing in layers.
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Mormaço (hazy heat)A high sun behind a veil of humidity. Soft shadows and a blue-green background that dissolves.
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Summer storm at 5 p.m.A heavy dark sky, wet ground that reflects, one last raking ray of sun.
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Serração (mountain mist)Brazil’s own fog: the Atlantic Forest dissolving in planes, from Petrópolis to the Mantiqueira.
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Cerrado in the dry seasonReddish dust in the air, a low orange sun, warm atmospheric perspective.
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Filtered light (cobogó)Cobogó, brise-soleil or tree canopy. The shadow pattern becomes the subject of the image.
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Night with one light onA deep blue sky, almost nothing visible, one warm source telling the story.
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Planning a development?
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